Selling to Procurement — WvG Coaching

SELLING TO
PROCUREMENT

Built for SaaS and IT Multi-stakeholder Complex Deals, and Procurement-led Renewals

  • Safeguard Profitability
  • Discount Less
  • Close Deals Faster
Book a Discovery Call
My Mission

Negotiation Training for Enterprise Sales Teams

I am on a mission to demystify some of the things Corporate Procurement are telling their Enterprise Suppliers during negotiations.

Some of it is aggressive, misleading, half-truths, or outright lies. By unveiling the world of Procurement, I aim to promote understanding and mutual respect.

I have created a workshop that will improve your communication with Procurement. You will walk away with rock-solid confidence to:

  • Discount less
  • Close deals faster
  • Hold your position and set boundaries
Book a Call to Discuss Training
Wanda van Gelderen
Our Methodology

The 4M Negotiation System

Methodology

Understand how procurement actually buys and what methodology they follow.

Mindset

Hold position under pressure, without damaging relationships. Use our prompts to set boundaries.

Measures

Ask the questions that expose real constraints, before the procurement negotiations start.

Messaging

Respond to tactics without conceding. Use powerful objection-handling scripts to improve commercials.

Never be blindsided by procurement again.

Fast-paced internal one-day workshop, using The 4M Negotiation System™.
Plus, 3 months of deal-coaching to increase the commercial impact of your new skills.

Book a Call to Discuss Training
Selling to Procurement Brochure
Download

Everything you need to know, in one brochure.

My career spans decades in the City of London as a Procurement Leader and Head of Commercial. In this workshop, I will give you a unique perspective on the world of Procurement. My clients get better commercial results because they are better prepared.

Our Training Is Trusted by Companies Like

Oracle Kocho SCC ServiceNow